Verde: a calmer way to shop home

Verde sells considered homeware — ceramics, linen, solid timber — to people furnishing slowly. Their catalogue had outgrown its template: filters fought the aesthetic, delivery surprises arrived at checkout, and beautiful objects photographed badly on white.

We designed a storefront that shops like the brand feels: unhurried, honest about materials, and clear about when things arrive.

We audited the hundred best-selling products and found most buying questions repeated: how big, what is it made of, when will it arrive. The redesign answers all three above the fold — then gets out of the way.

• Room-led navigation: shop by space and ritual, not just category.
• Product pages with dimensions in context, material notes and lead times.
• Photography guidelines for in-situ shots that scale across seasons.
• One-page checkout with delivery promises stated before payment.
• Post-purchase care emails that cut returns and earn reviews.